About George O'Neill

George holds the Institute of Corporate Directors, Director (ICD.D) designation and earned an MBA degree from Queen’s University focused on marketing and finance, as well as BSc and MSc Mechanical Engineering degrees from UNB specializing in systems engineering and artificial intelligence.  He has also studied at the China Europe International Business School in Shanghai,  and at Harvard and MIT in Boston.


His deep experience in real estate has been gained over four decades. From pre-teen to young adulthood he repaired and maintained properties for others while observing first-hand investor and market behaviour.  This led him to purchase his first investment property while attending university, which he coincidentally still owns.


George has also worked in other businesses, including electric utilities, high-tech manufacturing, aerospace and consulting.


Not wanting to be an absent husband and parent to two young daughters, George left a senior management consulting role at a global professional services firm to become a Toronto real estate broker in 2007 staking his future on his ability to sell.  Within two years he founded his own real estate brokerage.  In 2015 he was approached to resolve a critical partnership issue concerning a real estate trade association’s $8 billion multiple listing services marketplace, which as CEO he resolved over the following four years.


In early 2019 seeing the potential for blockchain, artificial intelligence and related web 3.0 technologies to create a better experience for consumers during real estate transactions, George returned to his entrepreneurial roots and founded main st labs and NxtHm.


George is active in Toronto’s technology community, is a member of the Founder Institute and the Institute of Corporate Directors and is a proponent of life-long-learning.  His MSc Engineering thesis in artificial intelligence is titled “Development of a Digital Stereo­Vision System for Robot 3D Tracking” and is available at Library and Archives Canada.


See George’s social media activity:  LinkedIn, Twitter, Instagram

Other media coverage: Private Capital Markets Association, Hamilton Spectator, Misc.

Core Skills

Corporate Development

Systems Engineering

Project Management


Startups Launched
Projects Managed
Budgets (Million)
M&A Transactions

main st labs

main st labs is creating a better experience for consumers during residential real estate transactions and humbly trying to do our part to combat property affordability, which is an ever growing issue, especially for those trying to enter the market for the first time.


We are building on top of a new blockchain real estate platform a suite of DApps and end-user tools.  This will result in improved transaction transparency, more accurate property data, richer search and faster closings, with reduced costs.


The components of this new blockchain real estate platform include:

      • DApps (decentralized applications)
      • end-user tools
      • distributed ledgers
      • smart contracts
      • fungible and non-fungible tokens
      • decentralized governance
main st labs


NxtHm is the next generation residential real estate marketplace.  We aim to provide all the information consumers need to confidently purchase properties online, in a seamless and transparent marketplace where there are no information gatekeepers.

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George O’Neill